We’ve had a soft spot for foof products for a long time, and thought it worth sharing their announcement of the reintroduction of the beloved “it’s not easy being green” fabric, as well as a discussion of their environmental stance and charitable efforts:

foof in Australia, who make protective fabric sleeves for Apple Macbook and Macbook Pro, are re-introducing their long awaited return of “it’s not easy being green” - a vibrant green corduroy foofbag.

Not to intentionally quote from Kermit the frog, foof want to bring more awareness to online customer purchasing decisions with regards to greenhouse gas offset (CO2 free) products.

foof is a small business that is in the process of abating their greenhouse gas footprint that’s been created from emissions arising from the importing of materials, manufacturing and exporting of foofbags. We use materials like Herringbone tweed from Ireland, traditional motif cottons from Japan and colourful corduroy from China in our foofbag products.

As of this year, every foof product we sell is emissions offset (or abated) via forestry tree sequestration in NSW Australia. We do this through a carbon credit reseller, called CarbonPlanet.

Speaking of green, we thought it would be fitting to also contribute the full cost to plant and manage a tree for 100 years as apart of the purchase price of an “it’s not easy being green” foofbag.

$4 will go towards this sequestration program from each $36 “it’s not easy being green” foofbag we sell this month and next month. This is in addition to the emissions already offset in each foof product we sell.

- $36 AUD foofbag
-$9 AUD Postage Charge

For more information on foof products or details of their environmental efforts, check out the foofshop.

Filed under: New Products